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Via Degli Alpini 14/D
32031 Alano di Piave Venetien
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The brand Mad in Italy truly comes to life in 2010, in a factory in Belluno, right in the heart of the North East Italian eyewear district. However its story actually begins much earlier in time with men and women that have dedicated their skills and passion for over 30 years to this small but oh so fundamental object of design.

To dedicate even more focus and energy to the brand, in 2018 the company Mad in Italy S.r.l is founded.
A company dedicated to lift the brand to a higher level, and worldwide distribution, remaining rooted in Italy, place where trends are set and spread out all around.

Mad in Italy brand values are: madness, beauty and joy.
Mad in Italy is inspired by the hint of madness that characterizes the Italians. A chromosome that doesn’t make them crazy, but just makes them do those amazing things that are on the edge between madness and normality.
Mad in Italy is inspired by the beauty of our country: Italy. Cradle of modern art and incredibly blessed with breath taking natural beauty. We live in the country that simply is Beauty and wish to celebrate this.
Mad in Italy aims at spreading a message of joy. Inspired by the Italian way of living that transmit joy even to the simplest of gestures: like the taste of a good meal.

Mad in Italy product values are: creativity, good taste and lightness.
Italians have creativity in their DNA. In all our projects we merge technology, material, colour, shape, research and development. We use our madness as key distinguishing factor, without ever being extravagant.
Italy is blessed with the gift of good taste and the sense of beauty. For this reason we in all Mad projects are able to unite with balance, shapes, colours and technology. Our collection is never over the top, but always stands out.
Italians live their lives in a light and playful way. These aspects come together in our frames: light, comfortable, perfectly fitting and sometimes with a bit of irony.