VEDERE International/Edizioni Ariminum Srl

VEDERE International/Edizioni Ariminum Srl


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Via Negroli 51/A
20133 MILAN Lombardei
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Founded in 1953, our magazine VEDERE is totally dedicated to the optical and eyewear sector and addressed to trade operators.
In 1971 it was the first magazine in the world in this industry to have international diffusion thanks to the texts in four languages.
Since 2010 there are two versions of the magazine: VEDERE Italia, in Italian, with national circulation and VEDERE International, with texts in English and diffusion in the rest of the world.
From 2015 both magazines circulate in the digital version.
We exhibit directly with our stand at the most important optical trade fairs in the world, on these occasions hard copies are available for visitors. The link to the digital magazines is directly sent to our extensive Italian and
international database, that is the result of over six decades of contact with the
We are obviously and actively present on the main Social Media.

VEDERE International texts in English – 5 issues per year - international circulation to 20.000 e-mail addresses of opticians, chain stores, Buying groups (40%) – importers, distributors, wholesalers, buyers (50%) - manufacturers, designers (10%).
Geographical areas: Europe 55% - Americas 12% - Asia 26% - other countries 7%.
VEDERE Italia texts in Italian – 8 issues per year - circulation only in Italy to more than 10.000 e-mail addresses of opticians and chain stores (68%); wholesalers, buying groups, lenses laboratories, designers and agents (18%), manufacturers and distributors (14%).

VEDERE International
  • January - SPECIAL OPTI Main editorial topic “Man Collections” and “New @ OPTI”
  • May - Main editorial topic “Junior Collections”
  • September - SPECIAL SILMO - Digital edition + hard copies in our stands at SILMO and IOFT
    Main editorial topic “New @ Silmo” and “The Japanese optical market”
  • November - Digital edition + hard copies at Hong Kong Optical Fair - Main editorial topic “The Far East Optical Market”
  • February - Main editorial topic “Man Collections” and “MIDO Preview”
  • April - Main editorial topic “Visual Marketing and POS communication
  • May - Main editorial topic “Junior Collections”
  • June - Main editorial topic “The Eyewear Designers”
  • September - Main editorial topic “Sport and Sunglasses Special” and “New @ Silmo & DaTE”
  • October - Digital edition + hard copies at Expo Ottica Sud/Taormina, Italy - Main editorial topic “New @ Expo Ottica Sud”
  • November - Main editorial topic “Ophthalmic Lenses”

VEDERE International + VEDERE Italia - March - SPECIAL MIDO
Unified edition in Italian and English.
Digital edition + hard copies in our stands at MIDO (Milan – February 29/March 2, 2020), Vision Expo East (New York/USA – March 26/29, 2020) and DIOPS (Daegu/Korea – April 8/10, 2020).
Main editorial topic “New @ MIDO & Vision Expo East”
On the occasion of the 50th anniversary of MIDO, VEDERE will publish also a special section dedicated to Italian and foreign companies that are (or will be within 2020) over 50 years old.