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Exhibitor information

  • opti 2020
  • Hall C3 207
  • Hall C3 107
  • Hall C3 211


Mainzer Str. 30
55545 Bad Kreuznach
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Company profile

It all began in 1945. Emil Kühner, a trained precision mechanic, returned from captivity as a prisoner of war. As was the case for most people at the time, he was left with nothing. One evening, he met the optician Kurt Wagner in an inn, who was looking for a new livelihood. Kurt Wagner asked him if he also knew how to make eyewear frames. As per the motto “there’s nothing that can’t be made!”, the duo opened the doors to their glasses factory three months later, paving the way for a company which continues to grow today and which sells its products in over 50 countries. In Germany, we have ranked among the largest providers of frames for corrective glasses and sunglasses for many years. In 2016 and 2018, our customers selected us overall winner of markt intern’s Germany-wide performance list for eyewear frames.
With the licensed brands AIGNER, HEAD, INVU, LIEBESKIND BERLIN, MORE & MORE, s.Oliver, as well as our own brands: Classix, DEEJAYS Eyewear, Emil K. and SUNfit4you, we have established ourselves as a reliable partner for small and medium-sized businesses.
In addition to the sale of licensed and own brands, we are THE leading marketing provider among frame suppliers in the optical sector.
As a glasses specialist, we attach great importance to offering our customers high-quality products which represent the best cost/performance ratio.
Our philosophy is: support our customers—medium-sized specialist optical enterprises—at all times when it comes to everyday challenges and stand at their side as a reliable partner.




  • Classix


  • Emil K.

  • HEAD

  • INVU



  • s.Oliver

  • s.Oliver BLACK LABEL

  • SUNfit4you